Business Brief Marketing Departments

Question: Discuss about theBusiness Brieffor Marketing Departments. Answer: Introduction In the modern world, Innovation has become the main area of focus for all marketing departments in different organizations world over. This has made product innovation as the central aim for organizations. Innovation is basically the process of improving organizations current processes, improving the quality of products and services as well as increasing the overall organizational efficiency. Innovation enables organizations to compete favorably in the ever competitive business world. For an organization to be viewed as innovative they and not need to entirely invent new products. A change in processes and business models geared towards providing better products that are in line with the changing consumer needs can also be viewed as innovation. For effective innovation to be carried out in an organization therefore, its paramount for an organization to understand its consumers current needs and wants. Innovation should at all times be a success strategy that is in-built as a part of other business strategies in order to build an organization culture that that is founded on innovative thinking and problem solving. Innovation has emerged as the number one factor leading to organizations success. Companies that have adopted continuous innovation as part of their strategies have been able to develop better and efficient processes which have enhanced their productivity. Innovation requires extensive research and planning. Innovation should be a response to trends I the market, change and diversification of consumers needs and finally as a result of competitors actions. Without research it will not be possible to understand customers needs and wants hence services and goods offered to them might not satisfy their needs fully. Understanding of customers is also important for provision of customer care services .without understanding of the customers this cannot be effectively achieved. Paying attention to customers buying behaviors can be one way of understanding customers. Understanding customer needs and wants involves three main steps. The first step is putting ourselves in customers shoes and looking at the business in a customers perspective. The next step involves undertaking research on consumers buying behaviors and finally asking customers direct questions regarding their wants. This brief provides information on an innovative product called the laser keyboard and the positive reception of the product into the countrys market. Understanding Consumers needs and Wants. The Need for a Laser Keyboards A Laser keyboard is a type of a keyboard that is specifically designed to be used by a wide range of devices such as smart phones, desktop computers as well as laptops. The keyboard is easily portable because of its small size; it can therefore be easily put in a pocket or students handbag. The keyboard can also be used with a number of devices including Smartphones, desktop computers and laptops. The keyboard will be loved by many users because of its features that include being based on modern advanced technology, having a lithium rechargeable battery and an optical component that is non-mechanical. Among other benefits for the product include super versatility, ability to input data proficiently and superb compatibility with devices. The new gadget will make the work for office and hospital workers as well as the people in collenges more enjoyable and fulfilling. Users of the Keyboard will benefit from its three main characteristics which include profitability, its appearance and maintenance. Smart phones and PDAs present one particular challenge in that their keys are quite small. This is a limiting factor to the amount of activity that can be carried out using these devices .This makes the keyboard more desirable because of its large keys. Connecting the keyboard with Bluetooth enables it to project a full-size keyboard, integrated with the device and which can be used to input data. The changing trends enjoyed by smart phones are remarkable. Their style plays an integral role in their portability. Some keyboards have the capability of projecting the image of the keyboard in the air. These are some of its attention grabbing aspects about their functionality. The keyboard also does not require a flat service for it to function well. The maintenance o the keyboard is also a factor that should not worry the users of the keyboard. Things such as spillages, drops, spills and other malfunctions that are commonly experienced with other keyboards will be a non issue because the key board is damage free. These are some of the reasons that will prompt consumers to purchase this keyboard. Laser Keyboards in Oman This keyboard has not yet been introduced in Oman Market but thanks to online shopping, there is the possibility of consumers in the country acquiring it even before it has been introduced in their own country. This is possible because of the existence of online shops such as Amazon, JadoPado and E-bay. People in the country have also developed interest in technology such as sky Wifi, power bank and smart pen. The products market is majorly some hospitals and colleges as well as Oman students interested in learning English, Fashion and technology. However there is a disadvantage in that many locals may not prioritize this product because of the fact that it can only type in English. However there has been an overall improvement in terms of interaction and cultural exchanges among different cultures. There has also been an overall advancement and openness towards change adoption .The cost of the key board will be around 27.26 Omani Rials but the big challenge remains whether the people of Omani will be willing to spend such amount of money on a keyboard that they can freely get on their laptops and phones. A great percentage of college students are against the notion of carrying laptops always. This is a cumbersome task for most of them especially because of the many books that they have to carry. This new keyboard can enable students will enable the students to do their homework using their smart phones which will be very cost effective for them because they will not be required to purchase laptops because they can do all their tasks using Laser keyboard. Conclusion Understanding consumers needs and wants is very important for every organization .This because the move helps organizations to develop products with specifications that can meet consumers needs .Understanding the market is also key to innovation as it enables organizations to know about consumers preferences.