Cardiovascular Disease ( Cvd ) Is A Global Pandemic

Cardiovascular disease (CVD) is a global pandemic. Whereas CVD was once a relatively minor disease, it has matured into the killer responsible for 30% of global deaths each year1. Although its prevalence is high and its manifestation assumes the forms of numerous diseases, many of those who suffer from CVD share a commonality: high blood pressure2. By increasing the chances of stroke, congestive heart disease, and heart failure, hypertension is a major risk factor of CVD. As of the year 2000, one billion of the world’s population had hypertension, with the number expected to rise to 1.56 billion by 20251. While countries still undergoing economic development have the highest prevalence of hypertension, the Western world suffers from it as†¦show more content†¦Salt Sensitivity Hypertension exists in various forms such as secondary, resistant, and pseudo-resistant. Whereas the pathogeneses of pseudo-resistant and secondary hypertension are known and treatable, the cause s of resistant hypertension remain elusive, making it the most troublesome of the three5. Resistant (also known as idiopathic or essential) hypertension is a blood pressure exceeding 140/90 mm Hg that refuses to drop despite being treated with three or more drugs (one of which is a diuretic) at maximum doses. Obesity, increasing age, and kidney disease are suspected of contributing to resistant hypertension, but the exact mechanisms remain unclear6. Peaking the curiosity of researchers is that the most common factor in those with resistant hypertension is excessive salt consumption5, leading to studies of how salt intake affects blood pressure. When experimenting on single individuals, researchers found a correlation between salt intake and blood pressure. But when they tested this correlation in large populations, it diminished7. To account for this discrepancy the theory of salt sensitivity was developed. For some individuals an increase in salt intake raises their blood pressure, but for others the excess salt exerts marginal effects on pressure. The former were dubbed salt-sensitive (SS) and the latter salt-resistant (SR)8. The Pressure-Natriuresis Curve To understand salt sensitivity one must first understand sodium balance in an

Karl Marxs Views on how Industrialization Affected...

Karl Marxs Views on how Industrialization Affected Society The Industrial Revolution was the result of many interrelated changes that transformed society from agricultural communities into industrial ones. The most immediate changes on society because of this revolution were on the products that were produced, where, and how. Goods that were traditionally made in homes or small workshops began to be manufactured in large industrial factories. As a result, productivity and efficiency increased dramatically, thereby causing a radical shift in the long-established economies that existed at the time. The Industrial Revolution led to the growth of cities as people moved from rural areas to the city in order to find work.†¦show more content†¦The canalization of rivers, the steam engine, and railways were key components of the development of industry [2]. The extensive canal system was created around the mid 1700s to move goods and supplies inland. This system was cheaper and quicker than shipping goods over land [3]. The steam en gine, however, was the driving force behind the Industrial Revolution. Prior to the invention of steam power, factories were located along rivers and used water for power. The development of a practical, efficient steam engine and its application to industry and transportation was a great leap in progress for industrialization. The steam engine’s application was limitless, and it was responsible for lifting industries from infancy to adolescence. Steam engines were used to develop machines that operated factory systems, pumps for mines, faster ships, and locomotives. A steam locomotive was able to carry raw materials and products very quickly. The expansion of the uses of the steam engine created the steam locomotive and a greater need for a railroad system. As a result, Railroads multiplied rapidly in England from 1,000 miles in 1836 to more than 7,000 miles by 1852 [4]. Machinery took the place of the work of many humans and made the work easier on others. The introduction of machinery into factories was the single most important factor in the explosion of the industrial system. The introduction of machinery increased the perShow MoreRelatedEssay on The Dynamics of Marxism2001 Words   |  9 Pagesin hand with the passing of time for human society. Karl Marx’s views on Industrialization and the bourgeoisie had a major impact on how we view our industrial alignment today. Marx and Engel’s The Communist Manifesto gives broad views on the subject of the middle class and how they fit into a society that was ruled by feudalism and aristocracy. Capitalism becomes a major topic in a socialist-based society that underwent many changes as industrialization progressed. A government must be dynamic inRead MoreEssay about Karl Marx and Adam Smith: Division of Labour1117 Words   |  5 PagesKarl Marx and Adam Smith: Division of Labour A nation is just a vast establishment, where the labour of each, however diverse in character, adds to the wealth of all. Two brilliant people of their time are both respected in their views for creating a near perfect society where everyone is happy. Adam Smith, a respected Scottish political economist philosopher born in 1723, had the goal of perfect liberty for all individuals through the capitalistic approach. While Karl Marx, born in 1818Read MoreKarl Marx And The German Ideology1713 Words   |  7 PagesKarl Marx was born on May 5th, 1818, in Trier, Germany. (Rà ¼hle, 1943) He was a university scholar who gained knowledge in topics such as philosophy, law and history. (Rà ¼hle, 1943) Marx eventually switched from studying law to study philosophy, in which he gained his doctorate degree at Jena in. (Calhoun, Gerteis, Moody, Pfaff, Virk, 2012) Marx was known for being not only a social critic but also an economist. Marx is also known to have close working ties to Frede rick Engels, a fellow sociologistRead MoreCore Vs. Sociological Theory918 Words   |  4 PagesMidterm Essay: Core Figures in Sociological Theory What is the meaning of life? Ah, a question that has pondered the mind of an individual for eons and eons. In a feudal society, it was common to turn to faith and religion to answer such question. Eventually, man became hungry for evidence and truth, thus the Enlightenment was born. The Enlightenment was a period of remarkable intellectual development that occurred in Europe during the late seventeenth and early eighteenth centuries. The EnlightenmentRead More Theory of marxism and sports Essay859 Words   |  4 Pages The paper that is about to be presented is about how a theory invented by Karl Marx can intertwine with sports as we know it. 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Just before the outbreak of revolutionary violence in Paris due to the consequences of industrialization, Karl Marx wrote â€Å"The Communist Manifesto.† He saw this revolutionary violence as â€Å"the opening episode of a worldwide communist revolution.†1 There was no suchRead MoreKarl Marx And Marxism1229 Words   |  5 PagesKarl Marx’s ideology was established to show what would happen if the social classes struggled with each other. Vladimir Lenin however, was more practical in that his ideology carried the changes needed to fit into the country itself. Marx anticipated that his concept would come to carry out a more advanced capitalist state because is where he thought the revolution he talked about would take place. Still, Leninism took place in a country that was not as advanced as Mr. Marx would hav e imagined.Read MoreThe Paradox of Capitalism2320 Words   |  10 Pagesfor those who are devoted, innovative, and work hard. Karl Marx and Emile Durkheim, prominent social theorists studied the division of labour in a capitalist economy and both of their views have merit. Marx, well renowned German philosopher was one of the first incredibly influential social activists in history. He fear that we live in a materially determined economy has come to light brighter than ever before. He believed that members of a society were in constant conflict with one another becauseRead MoreThe Founding Fathers in Context2150 Words   |  9 Pagespresent-day’s ethnographic research as well as the views of their contemporaries. This leads one to ask if the time period in which sociology came about lead to its birth? Or were these founding fathers generally interested in the social ties that bind us together? I believe it is a combination of both that lead to the development of sociology. For all intents and purposes, I will essentialize the great thinkers in order to illustrate how they were affected by the times during which they were theorizingRead MoreElton Mayo And Alienation1204 Words   |  5 Pages Frederick Taylor, Elton Mayo, and Alienation The nineteenth century was a time ripe with progress and hope due to booming industrialization. As organizations and workforces grew, people looked for ways to increase their productivity and profit margins. New ideas were needed to satisfy both business owners and their employees and as such, along came theorists such as Marx or other contributors like Frederick Taylor and Elton Mayo. Taylor produced a management style coined Scientific Management

Warm Bodies Step two taking Free Essays

string(51) " going on back then was a few wars and recessions\." I am young. I am a teenage boy aflame with health, strong and virile and pounding with energy. But I get older. We will write a custom essay sample on Warm Bodies Step two taking or any similar topic only for you Order Now Every second ages me. My cells spread themselves thinner, stiffening, cooling, darkening. I am fifteen, but each death around me adds a decade. Each atrocity, each tragedy, each small moment of sadness. Soon I will be ancient. Here I am, Perry Kelvin in the Stadium. I hear birds in the walls. The bovine moans of pigeons, the musical chirps of starlings. I look up and breathe deep. The air is so much cleaner lately, even here. I wonder if this is what the world smelled like when it was new, centuries before smokestacks. It frustrates and fascinates me that we’ll never know for sure, that despite the best efforts of historians and scientists and poets, there are some things we’ll just never know. What the first song sounded like. How it felt to see the first photograph. Who kissed the first kiss, and if it was any good. ‘Perry!’ I smile and wave at my little admirer as he and his dozen foster-siblings cross the street in a line, hand in hand. ‘Hey . . . buddy,’ I call to him. I can never remember his name. ‘We’re going to the gardens!’ ‘Cool!’ Julie Grigio grins at me, leading their line like a mother swan. In a city of thousands I run into her almost every day, sometimes near the schools where it seems probable, sometimes in the outermost corners of the Stadium where the odds are slim. Is she stalking me or am I stalking her? Either way, I feel a pulse of stress hormones shoot through me every time I see her, rushing to my palms to make them sweat and to my face to make it pimply. Last time we met, she took me up on the roof. We listened to music for hours, and when the sun went down, I’m pretty sure we almost kissed. ‘Want to come with us, Perry?’ she says. ‘It’s a field trip!’ ‘Oh fun . . . a field trip to where I just spent eight hours working.’ ‘Hey, there aren’t a lot of options in this place.’ ‘So I’ve noticed.’ She waves for me to come over and I immediately comply, while trying my best to look reluctant. ‘Don’t they ever get to go outside?’ I wonder, watching the kids march in clumsy lockstep. ‘Mrs Grau would say we are outside.’ ‘I mean outside. Trees, rivers, etc.’ ‘Not till they’re twelve.’ ‘Awful.’ ‘Yeah . . .’ We walk in silence except for the burble of child-speak behind us. The Stadium walls loom protectively like the parents these kids will never know. My excitement at seeing Julie darkens under a sudden cloud of melancholy. ‘How do you stand it here,’ I say, barely a question. Julie frowns at me. ‘We get to go out. Twice a month.’ ‘I know, but . . .’ She waits. ‘What, Perry?’ ‘Do you ever wonder if it’s even worth it?’ I gesture vaguely at the walls. ‘All this?’ Her expression sharpens. ‘I mean, are we really that much better off in here?’ ‘Perry,’ she snaps with unexpected vehemence. ‘Don’t you start talking like that, don’t you fucking start.’ She notices the abrupt silence behind us and cringes. ‘Sorry,’ she says to the kids in a confidential whisper. ‘Bad words.’ ‘Fuck!’ my little friend yells, and the whole line explodes with laughter. Julie rolls her eyes. ‘Great.’ ‘Tsk tsk.’ ‘You shut your mouth. I meant what I said to you. That’s evil talk.’ I look at her uncertainly. ‘We get to go outside twice a month. More if we’re on salvage. And we get to stay alive.’ She sounds like she’s reciting a Bible verse. An old proverb. As if sensing her own lack of conviction she glances at me, then snaps her eyes forward. Her voice goes quiet. ‘No more evil talk if you want to come on our field trip.’ ‘Sorry.’ ‘You haven’t been here long enough. You grew up in a safe place. You don’t understand the dangers.’ Dark feelings flood my belly at this, but I manage to hold my tongue. I don’t know the pain she’s speaking from, but I know it’s deep. It makes her hard and yet so terribly soft. It’s her thorns and it’s her hand reaching out from the thicket. ‘Sorry,’ I say again and fumble for that hand, nudging it out of her jeans pocket. It’s warm. My cold fingers wrap around hers, and my mind conjures an unwelcome image of tentacles. I blink it away. ‘No more evil talk.’ The kids gaze at me eagerly, huge eyes, spotless cheeks. I wonder what they are and what they mean and what’s going to happen to them. ‘Dad.’ ‘Yeah?’ ‘I think I have a girlfriend.’ My dad lowers his clipboard, adjusts his hard hat. A smile creeps into the deep creases of his face. ‘Really.’ ‘I think so.’ ‘Who?’ ‘Julie Grigio?’ He nods. ‘I’ve met her. She’s – hey! Doug!’ He leans over the edge of the bulwark and yells at a worker carrying a steel pylon. ‘That’s forty-gauge, Doug, we’re using fifty for the arterial sections.’ He looks back at me. ‘She’s cute. Watch out though; seems like a firecracker.’ ‘I like firecrackers.’ My dad smiles. His eyes drift. ‘Me too, kid.’ His walkie-talkie crackles and he pulls it out, starts giving instructions. I look out at the ugly concrete vista under construction. We are standing on the terminating end of a wall, fifteen feet high, currently a few blocks long. Another wall runs parallel to it, making Main Street into an enclosed corridor that cuts through the heart of the city. Workers swarm below, laying concrete pour-forms, erecting framework. ‘Dad?’ ‘Yeah.’ ‘Do you think it’s stupid?’ ‘What?’ ‘To fall in love.’ He pauses, then puts his walkie away. ‘What do you mean, Pear.’ ‘Like . . . now. The way things are now. I mean, everything’s so uncertain . . . is it stupid to waste time on stuff like that in a world like this? When everything might fall apart any minute?’ My dad looks at me for a long time. ‘When I met your mom,’ he says, ‘I asked myself that. And all we had going on back then was a few wars and recessions. You read "Warm Bodies Step two taking" in category "Essay examples"’ His walkie starts crackling again. He ignores it. ‘I got nineteen years with your mom. But do you think I would’ve turned down the idea if I’d known I’d only get one year? Or one month?’ He surveys the construction, shaking his head slowly. ‘There’s no benchmark for how life’s â€Å"supposed† to happen, Perry. There is no ideal world for you to wait around for. The world is always just what it is now, and it’s up to you how you respond to it.’ I look into the dark window holes of ruined office buildings. I imagine the skeletons of their occupants still sitting at their desks, working towards quotas they will never meet. ‘What if you’d only gotten a week with her?’ ‘Perry . . .’ my dad says, slightly amazed. ‘The world isn’t ending tomorrow, buddy. Okay? We’re working on fixing it. Look.’ He points at the work crews below. ‘We’re building roads. We’re going to connect to the other stadiums and hideouts, bring the enclaves together, pool our research and resources, maybe start working on a cure.’ My dad claps me on the shoulder. ‘You and me, everyone . . . we’re going to make it. Don’t give up on us yet. Okay?’ I relent with a small release of breath. ‘Okay.’ ‘Promise?’ ‘Promise.’ My dad smiles. ‘I’ll hold you to that.’ Do you know what happened next, corpse? Perry whispers from the deep shadows of my awareness. Can you guess? ‘Why are you showing me all this,’ I ask the darkness. Because it’s what’s left of me, and I want you to feel it. I’m not ready to disappear. ‘Neither am I.’ I sense a cold smile in his voice. Good. ‘There you are.’ Julie heaves herself up the ladder and stands on the roof of my new home, watching me. I glance at her, then put my face back in my hands. She makes her way over, cautious steps on the flimsy sheet metal, and sits next to me on the roof edge. Our legs dangle, swinging slowly in the cold autumn air. ‘Perry?’ I don’t answer. She studies the side of my face. She reaches out and brushes two fingers through my shaggy hair. Her blue eyes pull on me like gravity, but I resist. I stare down at the muddy street. ‘I can’t believe I’m here,’ I mumble. ‘This stupid house. With all these discards.’ She doesn’t respond immediately. When she does, it’s quiet. ‘They’re not discards. They were loved.’ ‘For a while.’ ‘Their parents didn’t leave. They were taken.’ ‘Is there a difference?’ She looks at me so hard I have no choice but to meet her gaze. ‘Your mom loved you, Perry. You’ve never had to doubt that. And so did your dad.’ I can’t hold the weight. I give in and let it fall on me. I twist my head away from Julie as the tears come. ‘Believe that God discarded you if you want to, fate or destiny or whatever, but at least you know they loved you.’ ‘What does it even matter,’ I croak, avoiding her eyes. ‘Who gives a shit. They’re dead. That’s the present. That’s what matters now.’ We don’t speak for a few minutes. The cold breeze pricks tiny bumps on our arms. Bright leaves find their way in from the outer forests, spinning down into the Stadium’s vast mouth and landing on the house’s roof. ‘You know what, Perry,’ Julie says. Her voice is shaky with hurts all her own. ‘Everything dies eventually. We all know that. People, cities, whole civilisations. Nothing lasts. So if existence was just binary, dead or alive, here or not here, what would be the fucking point in anything?’ She looks up at some falling leaves and puts out her hand to catch one, a flaming red maple. ‘My mom used to say that’s why we have memory. And the opposite of memory – hope. So things that are gone can still matter. So we can build off our pasts and make futures.’ She twirls the leaf in front of her face, back and forth. ‘Mom said life only makes any sense if we can see time how God does. Past, present and future all at once.’ I allow myself to look at Julie. She sees my tears and tries to wipe one away. ‘So what’s the future?’ I ask, not flinching as her fingers brush my eye. ‘I can see the past and the present, but what’s the future?’ ‘Well . . .’ she says with a broken laugh. ‘I guess that’s the tricky part. The past is made out of facts and history . . . I guess the future is just hope.’ ‘Or fear.’ ‘No.’ She shakes her head firmly and sticks the leaf in my hair. ‘Hope.’ The Stadium rises on the horizon as the Dead stumble forward. It looms above most of the surrounding buildings and consumes several city blocks, a gaudy monument to an era of excess, a world of waste and want and misguided dreams that is now profoundly over. Our cadaverous cadre has been walking for a little over a day, roaming the open roads like Kerouac beats with no gas money. The others are hungry, and there’s a brief, mostly wordless debate between M and the rest before they stop at an old boarded-up town house to feed. I wait outside. It’s been more days than I can remember since my last meal, but I find myself strangely content. There’s a neutral feeling in my veins, balanced precisely between hungry and sated. The screams of the people in the house pierce me more sharply than in all my days of hands-on killing, and I’m not even anywhere near them. I’m standing far out in the street, pushing my palms into my ears and waiting for it to be over. When they emerge, M avoids my gaze. He wipes the blood off his mouth with the back of his hand and shoots me just one guilty glance before brushing past. The others are not quite there yet, not even to M’s level of conscience, but there is something a little different about them, too. They take no leftovers. They dry their bloody hands on their pants. They walk in uneasy silence. It’s a start. As we get close enough to the Stadium to catch the first whiffs of the Living, I go over the plan in my head. It’s not much of a plan, really. It’s cartoonishly simple, but here’s why it might work: it’s never been tried before. There has never been enough will to make a way. A few blocks from the entry gate, we stop in an abandoned house. I go into the bathroom and study myself in the mirror like the former resident must have done a thousand times. In my head I jog through the maddening repetitions of the morning routine, getting into character. Alarm-shower-clothes-breakfast. Do I look my best? Am I putting my best foot forward? Am I stepping out the door prepared for everything this world has to throw at me? I run some gel through my hair. I splash some aftershave on my face. I straighten my tie. ‘Ready,’ I tell the others. M sizes me up. ‘Close . . . enough.’ We head for the gates. Within a few blocks, the smell of the Living is nearly overpowering. It’s as if the Stadium is a massive Tesla Coil crackling with storms of fragrant pink life-lightning. Everyone in our group stares at it in awe. Some of them drool freely. If they hadn’t just eaten, our loosely constructed strategy would collapse in an instant. Before we get within sight of the gate, we take a side street and stop at an intersection, hiding behind a UPS truck. I step out slightly and look around the corner. Less than two blocks away, four guards stand in front of the Stadium’s main entrance doors, dangling shotguns over their shoulders and chatting among themselves. Their gruff, military sentences use even fewer syllables than ours. I look at M. ‘Thanks. For . . . doing this.’ ‘Sure,’ M says. ‘Don’t . . . die.’ ‘Trying . . . not to. Are . . . ready?’ I nod. ‘Look . . . alive . . . out there.’ I smile. I brush my hair back one more time, take a deep breath, and run for it. ‘Help!’ I scream, waving my arms. ‘Help, they’re . . . right behind me!’ With my best possible balance and poise, I run towards the doors. M and the other Dead lumber after me, groaning theatrically. The guards react on instinct: they raise their guns and open fire on the zombies. An arm flies off. A leg. One of the anonymous nine loses a head and goes down. But not a single weapon points in my direction. Painting Julie’s face on the air in front of me, I sprint with Olympian focus. My stride is good, I can feel it, I look normal, alive, and so I snap neatly into a category: ‘Human’. Two more guards emerge with guns drawn, but they barely even look at me. They squint, they take aim at their targets, and they shout, ‘Go! Get in there, man!’ Two more zombies hit the ground behind me. As I slip in through the doors, I see M and the remaining Dead veer off and retreat. As they go, their gait suddenly changes. They lose their stumble and run like living things. Not as fast as me, not as graceful, but with purpose. The guards hesitate, the gunfire falters. ‘What the fuck . . . ?’ one of them mutters. Inside the entrance is a man with a clipboard and a notebook. An immigration officer, ready to take my name and have me fill out a stack of request forms before most likely tossing me out. The Dead have depended on this man for years to provide us with the defenceless stragglers we eat in the ruins outside. He comes towards me, flipping through his notebook, making no eye contact. ‘Close call, eh, friend? I’m going to need you to – ‘ ‘Ted! Look at this shit!’ Ted looks up, looks through the open doors, sees his fellow soldiers standing dumbstruck. He glances at me. ‘Wait right here.’ Ted jogs out and stops next to the guards, staring at the eerily animate zombies dashing off into the distant streets like real people. I imagine the look on the men’s faces, their stomachs bubbling with the queasy sensation that the earth under their feet is moving. Momentarily forgotten, I turn and run. I run through the dark entry corridor towards the light on the other end, wondering if this is a birth canal or the tunnel to Heaven. Am I coming or going? Either way, it’s too late to reverse. Hidden in the gloom under a red evening sky, I step into the world of the Living. How to cite Warm Bodies Step two taking, Essay examples

Business Brief Marketing Departments

Question: Discuss about theBusiness Brieffor Marketing Departments. Answer: Introduction In the modern world, Innovation has become the main area of focus for all marketing departments in different organizations world over. This has made product innovation as the central aim for organizations. Innovation is basically the process of improving organizations current processes, improving the quality of products and services as well as increasing the overall organizational efficiency. Innovation enables organizations to compete favorably in the ever competitive business world. For an organization to be viewed as innovative they and not need to entirely invent new products. A change in processes and business models geared towards providing better products that are in line with the changing consumer needs can also be viewed as innovation. For effective innovation to be carried out in an organization therefore, its paramount for an organization to understand its consumers current needs and wants. Innovation should at all times be a success strategy that is in-built as a part of other business strategies in order to build an organization culture that that is founded on innovative thinking and problem solving. Innovation has emerged as the number one factor leading to organizations success. Companies that have adopted continuous innovation as part of their strategies have been able to develop better and efficient processes which have enhanced their productivity. Innovation requires extensive research and planning. Innovation should be a response to trends I the market, change and diversification of consumers needs and finally as a result of competitors actions. Without research it will not be possible to understand customers needs and wants hence services and goods offered to them might not satisfy their needs fully. Understanding of customers is also important for provision of customer care services .without understanding of the customers this cannot be effectively achieved. Paying attention to customers buying behaviors can be one way of understanding customers. Understanding customer needs and wants involves three main steps. The first step is putting ourselves in customers shoes and looking at the business in a customers perspective. The next step involves undertaking research on consumers buying behaviors and finally asking customers direct questions regarding their wants. This brief provides information on an innovative product called the laser keyboard and the positive reception of the product into the countrys market. Understanding Consumers needs and Wants. The Need for a Laser Keyboards A Laser keyboard is a type of a keyboard that is specifically designed to be used by a wide range of devices such as smart phones, desktop computers as well as laptops. The keyboard is easily portable because of its small size; it can therefore be easily put in a pocket or students handbag. The keyboard can also be used with a number of devices including Smartphones, desktop computers and laptops. The keyboard will be loved by many users because of its features that include being based on modern advanced technology, having a lithium rechargeable battery and an optical component that is non-mechanical. Among other benefits for the product include super versatility, ability to input data proficiently and superb compatibility with devices. The new gadget will make the work for office and hospital workers as well as the people in collenges more enjoyable and fulfilling. Users of the Keyboard will benefit from its three main characteristics which include profitability, its appearance and maintenance. Smart phones and PDAs present one particular challenge in that their keys are quite small. This is a limiting factor to the amount of activity that can be carried out using these devices .This makes the keyboard more desirable because of its large keys. Connecting the keyboard with Bluetooth enables it to project a full-size keyboard, integrated with the device and which can be used to input data. The changing trends enjoyed by smart phones are remarkable. Their style plays an integral role in their portability. Some keyboards have the capability of projecting the image of the keyboard in the air. These are some of its attention grabbing aspects about their functionality. The keyboard also does not require a flat service for it to function well. The maintenance o the keyboard is also a factor that should not worry the users of the keyboard. Things such as spillages, drops, spills and other malfunctions that are commonly experienced with other keyboards will be a non issue because the key board is damage free. These are some of the reasons that will prompt consumers to purchase this keyboard. Laser Keyboards in Oman This keyboard has not yet been introduced in Oman Market but thanks to online shopping, there is the possibility of consumers in the country acquiring it even before it has been introduced in their own country. This is possible because of the existence of online shops such as Amazon, JadoPado and E-bay. People in the country have also developed interest in technology such as sky Wifi, power bank and smart pen. The products market is majorly some hospitals and colleges as well as Oman students interested in learning English, Fashion and technology. However there is a disadvantage in that many locals may not prioritize this product because of the fact that it can only type in English. However there has been an overall improvement in terms of interaction and cultural exchanges among different cultures. There has also been an overall advancement and openness towards change adoption .The cost of the key board will be around 27.26 Omani Rials but the big challenge remains whether the people of Omani will be willing to spend such amount of money on a keyboard that they can freely get on their laptops and phones. A great percentage of college students are against the notion of carrying laptops always. This is a cumbersome task for most of them especially because of the many books that they have to carry. This new keyboard can enable students will enable the students to do their homework using their smart phones which will be very cost effective for them because they will not be required to purchase laptops because they can do all their tasks using Laser keyboard. Conclusion Understanding consumers needs and wants is very important for every organization .This because the move helps organizations to develop products with specifications that can meet consumers needs .Understanding the market is also key to innovation as it enables organizations to know about consumers preferences.